I never thought I could pursue a career in the sports industry. I didn't think it was an option for me, especially as a woman. I thought my future would be limited. But I was wrong.
My background often comes as a bit of a surprise to many, especially considering the work I do now. I actually have a degree in Mathematics from the University of Exeter and initially began my career in Product Management & Digital Technology, specialising in start ups. It was only in the back end of 2019, whilst working for a genetic testing company in the health and wellness space that I even began my golf journey, amidst COVID-19.
It wasn’t long before I came to realise golf wasn’t actually as welcoming for women as I’d hoped. Reaching out to the CEO of American Golf, a company who at the time didn’t stock any women’s clothing or equipment in their retail stores across the UK, I began working with them to create the change I wanted to see.
Inspired to encourage more young people to try golf, to help make golf a more mainstream sport, I began documenting my own golf journey on Instagram. In sharing my story as a beginner golfer, my learnings, challenges, lessons, as well as showcasing outfits I’d found for the course, I quickly discovered I was able to help and support other new golfers, just like me. Or even returning golfers who had lost their love of the game.
I've never felt more fulfilled in life than I do now. I've never had such a feeling of belonging. A feeling like I'm doing something good in the world. That I'm giving back.
Fast forward a couple of years, I now work with numerous brands including adidas Golf, TaylorMade, American Golf and the R&A to showcase a world of golf that can be enjoyed by anyone and everyone.
Much of my time is spent creating golf content, from Instagram to TikTok and YouTube. I love vlogging my golf journey and filming golf videos that share the game in a light hearted manner as well as supporting others on their own golf journey and sharing all the insights I learn along the way.
I also host a podcast “Unsussed with Mia Baker” which is aired on Spotify, Google, Apple and Amazon. Here I talk about all things golf, my life, and basically me just sussing things out!
And to top it all off, I’ve also released a children’s book, “Just Don’t Give Up!”, a story created to inspire both adults and children along their personal golf journeys. I'm now working on my second book, “Do You Really Think So?” which is inspired by an exceptional friend of mine, a disability golfer.
Whether it be consulting, presenting, modelling, developing a business idea, or anything in between - I love working with people and brands who have the same mission as me. To create a world of golf where everyone fits in.
No matter who you are, where you are on your journey, or even the type of golf you like to play, as long as you are having fun, enjoying yourself, and living a better life for it, then that’s all that matters.
A few proud moments...
Writing my first
children's golf book...
Story time with your kids is such a special moment, and one I feel should be cherished dearly. When you read a story, you create memories, you learn, you teach. I wanted to create a moment in golf which could be shared, a moment with a moral, a meaning. A meaning that would resonate with both parent and child.
My first book was written in the notes on phone whilst flying up to Scotland for the AIG Women’s Open 2021. I was inspired by the challenges of golf, and the mentality to keep going and not give up if you want to succeed. A mantra important for both golf, and life. I turned my idea into reality in just 3 months and launched my very first children’s book “Just Don’t Give Up!” in American Golf both online and in-store.
With all my writing, I aspire to create meaningful stories, stories that help make you a better person, a stronger person. A moral running through every book to both teach your child and remind you as a parent.
My next book is written in honour of a friend of mine. At a young age he had an accident that resulted in him losing both an arm and leg. Despite what life has thrown at him, he continues to live a life of empowerment, of success. Through golf he has achieved more than many abled people could accomplish. It’s people like these who remind us that life is about how we respond. We have the power to write our own futures.
Women’s Golf Clothing in Store…
Until you notice it, you can’t stop noticing it. That can be said of women’s golf clothing. I’d never looked for it before I decided to start playing back in 2019, but when I did, I couldn’t stop noticing how few places stocked anything for women.
I set out to inspire more females to try golf, to uncover a market I believed was there, a market that I felt had huge potential. There are so many women in this world who haven’t had the opportunity to try golf, to even get started. Who were presented with barriers at the thought of even trying to start the game. My goal was to work with brands to change this. To create a world of golf that was inviting, accessible. Not just to women, but to everyone.
As of 2021, American Golf now house dedicated Women’s & Junior sections in all their refurbished stores. They have females fronting campaigns, women showcased on their social media platforms. They have disability golfers, junior golfers, men and women, all featured together.
As of 2022, Adidas Golf is now stocked in their flagship London store with both a Women’s and Male’s section. They have launched a new unisex golf range, adicross, that bridges the gap between golf and lifestyle. They continue to take open feedback, listening to my thoughts and opinions. Curating new content in the golf space, pushing boundaries, representing women across their social.